Ogilvy One & Mitsis Group: Συνεργασία για υπηρεσίες Analytics

Η Ogilvy One επεκτείνει τη συνεργασία της με τον ξενοδοχειακό Όμιλο Mitsis.

Θέτοντας στο επίκεντρο το website και την αναβάθμιση των δυνατοτήτων μέτρησης της απόδοσής του, προχωρούν στη βελτιστοποίηση των πλατφορμών Google Analytics 4 (GA4) και Google Tag Manager (GTM).

Το πρώτο στάδιο της συνεργασίας περιελάμβανε το audit, που πραγματοποιήθηκε μέσα στη χρονιά από την Performance ομάδα της Ogilvy One, με στόχο τον έλεγχο και την αξιολόγηση των καταγραφών στο GA4 για τα ξενοδοχεία του Ομίλου Mitsis.

Στη συνέχεια, η Ogilvy One ανέπτυξε ένα στρατηγικό πλάνο ενεργειών για τις digital πλατφόρμες που συνδέονται με το mitsis com, το οποίο εξασφαλίζει την αποτελεσματικότερη συλλογή ποιοτικών δεδομένων και την ακριβέστερη μέτρηση της απόδοσης των online καναλιών.

Μεταξύ των ενεργειών που έχουν συζητηθεί με την Marketing ομάδα του Ομίλου Mitsis είναι και η ολοκλήρωση εργασιών για το Consent Mode, το E-commerce Tracking και το Web Events setup.

Cookie	Duration	Description
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_76787945_1	1 minute	Set by Google to distinguish users.
_gat_UA-76787945-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
ak_bmsc	2 hours	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
ANON_ID	3 months	This cookie, set by Tribal Fusion, collects data on user visits to the website, such as what pages have been accessed .
at-rand	never	AddThis sets this cookie to track page visits, sources of traffic and share counts.
checkForPermission	10 minutes	This cookie is set by Beeswax to determine whether the user has accepted the cookie consent box.
connect.sid	6 days 20 hours	This cookie is used for authentication and for secure log-in. It registers the log-in information.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
csrftoken	past	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
eud	1 year 24 days	This cookie is owned by Rocketfuel and collects anonymous user data to target audiences and deliver personalized ads.
GUC	1 year	The GUC cookie is set by Yahoo for Yahoo conversion tracking.
sessionId	session	This cookie, set by Microsoft, is used by the website to store the user's session ID and is sent with each request to the ASP.NET application.
sync-his	1 year	The domain of this cookie is owned by Videology.This cookie is used in association with the cookie "tidal_ttid". This cookie is used to keep track of the last day when the user ID synced with a partner. This is done by matching "tidal_ttid" with a partner's user ID inorder to recognise the same user.
UserID1	3 months	This cookie is set by ADITION Technologies AG, as a unique and anonymous ID for the visitor of the website, to identify unique users across multiple sessions.
uvc	1 year 1 month	Set by addthis.com to determine the usage of addthis.com service.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
zc	1 year	Registers data on visitors from multiple visits and on multiple websites, to measure the efficiency of ads on websites.

Cookie	Duration	Description
__atuvc	1 year 1 month	AddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.
__atuvs	30 minutes	AddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_uid	5 months 27 days	AddThis sets this cookie to enable the visitors to share the web pages on social platforms via sharing buttons on the website.
audit	1 year	This cookie is set by Rubicon Project and is used for recording cookie consent data.
gituid	1 year	This cookie is used to give the user an internal ID in the system which helps in reporting.
PugT	1 month	PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store.
SPugT	1 month	PubMatic sets this cookie to track when the server-side cookie store was last updated for the browser.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
ac_enable_tracking	1 month	This cookie is set by Active Campaign to denote that traffic is enabled for the website.
d	3 months	Quantserve sets this cookie to anonymously track information on how visitors use the website.
guid2	1 year	This cookie is set by the provider Delta projects. This cookie is used to track the individual sessions on the website, which allows the website to compile statistical data from multiple visits. This generated data is used for creating leads for marketing purposes.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
SERVERID	10 minutes	This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server.

Cookie	Duration	Description
cid	1 year	The cid cookie helps to identify unique visitors and understand their site behaviour at different times.
uid	5 months 27 days	This is a Google UserID cookie that tracks users across various website segments.

Cookie	Duration	Description
__kuid	7 days	This cookie is used to collect information of the visitors, this informations is then stored as a ID string. The ID information strings is used to target groups having similar preferences, or for targeted ads.
_cc_cc	session	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_rxuuid	1 year	Unruly Media sets this cookie to store information on how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
_ssuma	1 month	This cookie is set by SiteScout and registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
A1S	session	This cookie is associated with Yahoo Search Analytics and is used for advertising purposes.
ANON_ID_old	3 months	This cookie helps to categorise the users interest and to create profiles in terms of resales of targeted marketing. This cookie is used to collect user information such as what pages have been viewed on the website for creating profiles.
audience	1 year	SpotXchange sets this cookie as a unique ID that tracks audiences internally. The cookie is used to limit the number of repetitive ads shown to the user.n
bito	1 year 1 month	This cookie is set by Beeswax for advertisement purposes.
bitoIsSecure	1 year 1 month	Beeswax sets this cookie for targeting and advertising. The cookie is used to serve the user with relevant advertisements based on real time bidding.
chkChromeAb67Sec	3 months	PubMatic sets this cookie for testing purposes on Google Chrome browsers with a version above 67.
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMRUM3	1 year	CMRUM3 cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMST	1 day	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
done_redirects104	1 day	This cookie is set by the provider Onaudience.com. This cookie is used for targeting and advertising purposes.
DSID	1 hour	This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
euds	session	This cookie is set by Rocket Fuel for targeted advertising so that users are shown relevant ads.
everest_g_v2	1 year	The cookie is set under the everesttech.net domain to map clicks to other events on the client's website.
google_push	5 minutes	BidSwitch sets the google_push cookie as a user identifier to allow multiple advertisers to share user profile identities when a web page is loaded.
icu	3 months	This cookies is used to select ads and limit the number of a times a user sees a particular ad. The information stored in the cookies are how times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
KADUSERCOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KCCH	1 day	PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly.
khaos	1 year	Rubicon Project sets this cookie as an internal user identifier that stores user data to be used for analytics.
KRTBCOOKIE_1101	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_153	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_22	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_27	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_279	1 month	The KRTBCOOKIE_279 cookie is set by PubMatic for targeting and advertising purposes, to build a profile of user interests and display relevant adverts.
KRTBCOOKIE_336	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_377	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_391	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_409	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_594	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_80	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KTPCACOOKIE	1 day	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie used for recognizing the browser or device when users return to their site or one of their partner's sites.
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
matchfreewheel	1 month	The cookie is provided by w55c.net. This cookie is used for targeting and advertising purposes. This cookie sets a unique ID for the visitors which helps in serving relevant ads by third party advertisers.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
mt_mop	1 month	MediaMath uses this cookie to synchronize the visitor ID with a limited number of trusted exchanges and data partners.
pi	1 day	The pi cookie is used by Bombora for audience targeting and advertising.
PUBMDCID	3 months	PubMatic sets this cookie to store an ID that is used to display ads in the users' browser.
rud	1 year 24 days	The rud cookie is owned by Rocketfuel and registers user data, such as IP address, location, etc. for the purpose of optimising ad display.
ruds	session	This cookie is owned by Rocketfuel and collects anonymous user data to target audiences and deliver personalized ads.
sa-user-id	1 year	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.

Ogilvy One & Mitsis Group: Συνεργασία για υπηρεσίες Analytics

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Cookie	Duration	Description
_tracker	1 year 1 month	No description available.
A1	1 year	No description
A3	1 year	No description
b	1 year	No description
bsw_origin_init	past	No description
C	1 month	No description
cid_288455e94d17482bb9a81a97650fd6f0	1 year	No description
cid_40f37a7b8fcd4be6abf66e257a2f3b33	1 year	No description
cid_5712d24cda9f47778e83ce9517cb1ddc	1 year	No description
cid_573346015a6742738638a93ba09c915d	1 year	No description
cid_64acde5d259048b884d6686b8de30306	1 year	No description
cid_787820444926433384e44c7f36bfb5df	1 year	No description
cid_8797b6b43ff54f4ca24af21a1b1e1f13	1 year	No description
cid_9a5d92af41784746830c3279661b1878	1 year	No description
cid_a109391669054112979471e5ab5bbee3	1 year	No description
cid_a682179cfe6b456da6738ee8d31bfbe5	1 year	No description
cid_aed2681577614791975baf8fd60d6ced	1 year	No description
cid_b337d1b2e6a548f5a7d666372080a489	1 year	No description
cid_c44219cf667a4f19830af50cc8f9c3d4	1 year	No description
cid_f16cde094db44fb786f2af27f4e9a83e	1 year	No description
cid_f63a538295d649e889b40042b7f3a334	1 year	No description
cid_f7567acfec2643a297bf91a92ba5e93c	1 year	No description
cid_f84f7fe4dd1a4941a323db8a2c0a82ee	1 year	No description
cookie	1 year	No description
cto_bundle	1 year 24 days	No description available.
cu	1 year	No description available.
cx_id	2 years	No description available.
cx_last_match	2 years	No description available.
done_redirects109	1 day	No description available.
done_redirects147	1 day	No description
done_redirects200	1 day	No description
done_redirects219	1 day	No description
done_redirects236	1 day	No description
done_redirects252	1 day	No description
DPSync3	3 months	No description available.
guid	session	No description
ipc	past	No description available.
KRTBCOOKIE_57	3 months	No description
KRTBCOOKIE_860	3 months	No description
matchgoogle	1 month	No description available.